the future of haircare was born in a single patented peptide

We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

how K18 works

Hair is made of keratin chains, like ladders held together by disulfide bonds. When damaged, it’s not just the rungs that break, the entire structure weakens.

Most products only patch the surface, temporarily reconnecting broken bonds. K18 goes deeper. After 10 years of research, we created a patented peptide that travels into the cortex to reconnect broken keratin chains.The result? Lasting repair that restores strength, softness, smoothness and bounce in just 4 minutes.

Born from biotech, not marketing

a breakthrough in biosciences

Our K18PEPTIDE™ was patented after scanning and analysing 1,242 decapeptides that cover the entire genome of human keratin proteins. After a decade of research, we discovered one unique sequence unlocking the science to bring strands damaged from chemical services and thermal/mechanical styling back to their original, youthful state — the K18PEPTIDE™.

Patented K18 is not just a temporary fix — it’s the first product to utilise biomimetics to reconnect keratin chains once broken by bleach, colour, and chemical services, resulting in soft, smooth, strong hair with bounce that feels like new. The more damaged the hair, the more dramatic the results.

we believe

Don't just hide damage

Conditioning = Concealing Damage

Patches up and hydrates the outer layer of hair without repairing broken bonds in the core. Smooths over, a temporary fix.

DON'T JUST PATCH DAMAGE

Rebonding = Patching Damage

Repairs broken bonds in the cortex - but does so like a fixed hard 'glue'. Does not restore elasticity and washes out over time.

HEAL YOUR HAIR

Renewing = Healing Damage

Repairs broken keratin chains - the K18 molecule reconnects the damaged keratin chains that are the building blocks of hair. Repairs and restores strength, softness, smoothness and bounce - for hair like new. Lasting results that don't wash away.

Born from biotech, not marketing

a radically different approach

Until now, haircare products covered up damage with conditioning treatments that coat hair in oils, bringing superficial hydration and sheen, while repair treatments patch damage like internal glue – strong but brittle and provide temporary results. K18 is the first product that actually heals your hair from the inside out.